New research from The Co-operative Bank Mortgages reveals that a third of people (35%) are not prepared to drop their asking price at all to sell at the moment.
With growing signs of consumer confidence in the housing market, the research also shows that only one in ten would offer the full asking price on the property they are looking to buy (12%).
The research also reveals a more positive outlook to the current market, with over half of people (54%) becoming more optimistic about the housing market recently, and a third of people (29%) stating that this optimism has started within the last month.
The findings reveal that house sellers from Scotland are most likely to hold out for the full asking price (40%), whereas people from the East Midlands are the most likely to accept a lower asking price, with only 30% of sellers here not prepared to negotiate on the asking price.